Marketing Manager

Pittsburgh, PA
Full Time
Manager/Supervisor
Job Title: Marketing Manager
 
 
 DQE Communications, headquartered in Pittsburgh, Pennsylvania, is a fiber-optic Internet and data network access provider for businesses and carriers in Pennsylvania, West Virginia, and Ohio. DQE was established in 1997 as a dark fiber infrastructure company in the Pittsburgh metropolitan area. Over the years, DQE has grown in both our fiber footprint and our product offerings to become one of the leading regional providers of secure, reliable, data network services. With an ongoing commitment to structured, well-planned growth, DQE is continuously expanding the fiber optic network to serve even more customers.

Working with DQE means businesses and keystone institutions get a partner dedicated to understanding specific needs and committed to delivering the right solution.
 
Job Summary:
The Marketing Manager at DQE will be responsible for planning, implementing, and managing marketing campaigns and initiatives to promote the company’s products and services. This role requires a strategic thinker with a strong background in marketing, exceptional project management skills, and the ability to drive impactful results. The ideal candidate will have a strong background in strategic marketing management, demand generation, marketing reporting & operations, and field marketing. Must be local to the Pittsburgh area. Hybrid work environment.

Key Job Responsibilities:
  • Develop and execute comprehensive marketing strategies and plans to achieve business objectives and drive market growth.
  • Conduct market research and competitive analysis to identify trends, opportunities, and customer needs.
  • Define target markets and develop segment-specific strategies to effectively reach and engage audiences.
  • Plan, implement, and oversee multi-channel marketing campaigns, including digital, print, social media, and events.
  • Lead, mentor, and support the marketing team, fostering a collaborative and high-performance work environment.
  • Coordinate with other departments to align marketing efforts with company goals and strategies.
  • Collaborate with internal teams and external agencies to create compelling content and promotional materials.
  • Create and collaborate on the creation of product collateral, website, press releases and other written marketing content
  • Monitor campaign performance, analyze data, and make data-driven adjustments to optimize results.
  • Develop and maintain the company’s brand identity and ensure consistency across all marketing channels and materials.
  • Create and manage brand guidelines, messaging, and visual elements to enhance brand recognition and reputation.
  • Work closely with product teams to develop marketing strategies and go-to-market plans for new and existing products and services.
  • Create and execute product launch plans, including promotional activities, messaging, and sales support materials.
  • Develop strategies to increase customer engagement, satisfaction, and retention through targeted marketing initiatives.
  • Implement customer feedback mechanisms and analyze insights to improve marketing efforts and customer experiences.
  • Develop and manage the marketing budget, ensuring efficient allocation of resources and maximizing ROI.
  • Track and report on marketing expenditures, performance metrics, and campaign effectiveness.
  • Track and analyze key marketing metrics and performance indicators to assess the effectiveness of marketing activities.
  • Prepare and present regular reports on marketing performance, insights, and recommendations to senior management.
  • Develop and manage relationships with external partners, agencies, and vendors to enhance marketing efforts and drive results.
  • Negotiate contracts and oversee the execution of marketing partnerships and sponsorships.

Required Skills/Abilities:
  • Strong understanding of marketing principles, strategies, and best practices.
  • Excellent project management, organizational, and analytical skills.
  • Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.
  • Excellent leadership, communication, and interpersonal skills.
  • Experience with marketing technical products or background in technology.
  • Proficiency in marketing software and tools, including CRM systems, analytics platforms, and design software.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  • Proven success in building and managing high-performing marketing teams.
  • Strategic thinker with a results-oriented mindset.

Education and Experience:
  • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field; MBA or advanced degree preferred.
  • Minimum of 5-7 years of experience in marketing, with a focus on the telecommunications industry or related sectors preferred.
  • Proven track record of developing and executing successful marketing strategies.

 
 

 
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